Logo and Business Card Project

My name is Arena Graziano and I am a sophomore majoring in Marketing and minoring in Advertisement. I chose marketing and advertising because I love art and math and I think both of these are a good mix of the things I am passionate about. I am from Costa Rica and I chose the University of Tampa because I love the hot weather, the beach, and the rain. My favorite hobbies include going to the beach or pool, painting, listening to music, and swimming in the ocean.

I am not necessarily good at self-evaluation so for the task of thinking of four words to describe myself I asked my friends and they came up with:

1. Calm

2. Independent

3. Dedicated

4. Loyal

Out of all of these descriptions, the one that most resonated with me was “calm” because though I am someone who deals with stressful and anxious moments, remaining calm is something I am actively working on. 

When I input the word “calm” into the photo generator a few photos stuck out to me. I also was inspired by the “calm” app which I use to meditate sometimes and is the main reason why my friends describe me the way they do.


I started with these drawings and I wanted to combine the “C” with a wave. Out of all of the sketches, the three with the asteriscs were my favorite. I ended up choosing the circle because I felt it best encompassed my vision and was the most original.


I tested out many different colors but I wanted to stick to the blue ocean theme. I ultimately decided on the teal because it's my mom’s favorite color and she told me it was the one that looked the best. 



For my final logo, I decided to mark it up with different backgrounds so that I could see what type of color combinations worked the best. 





Finally, I chose my favorite combination which was the Blue wave with the white background, and mortified it to fit business cards:




Finally, I rendered my logo on three different 3D objects to see how it would look or hold. I chose three different shapes and three different colors to see the variation in the shapes and how the logo would pop:






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